OmniChannel Design
Bridal Book Marketing Program
My largest project in 2022 was creating the Bridal Book, a new customer acquisition marketing program. Along with collaboratively designing the product catalog, I also independently designed all the B2B promotions to attract jewelers to sign-up and the B2C marketing materials for participating jewelers.
B2B Marketing Materials
To entice jewelers to sign-up for the Bridal Book, I designed B2B marketing materials, including magazine ads, emails, and web banners. We even utilized Instore Magazine to increase our reach.
B2C Marketing Materials
To support jewelers participating in the flyer program, I designed a wide array of B2C omnichannel marketing materials to draw consumers to their physical and online stores. These materials include in-store signage (posters, counter cards, and tent cards) and online ads (social media, web banners, email designs, and retargeting ads).
