OmniChannel Design
Bridal Book Marketing Program
Role
Graphic Designer
Copywriter & Copy Editor
Project Coordinator
Challenge
Collaboratively create the Bridal Book, a new customer acquisition omnichannel marketing program. The program includes a 20-page bridal lookbook, a complimentary B2C marketing material package for all participating jewelers, and B2B promotions designed to attract jewelers to sign-up.
The Bridal Book Lookbook
The Bridal Book is a fully-customizable 20-page lookbook featuring SDC Creations’ top selling and trending engagement rings, along with aa small assortment of bridal fine jewelry and wedding bands. Another highlight was the custom jewelry design service center spread.
B2C Marketing Materials
To support jewelers participating in the flyer program, the Bridal Book comes with a wide array of B2C omnichannel marketing materials. These materials include in-store signage (posters, counter cards, and tent cards), online ads (social media, web banners, emails, and retargeting ads), and billboard designs.
B2B Marketing Materials
The Bridal Book program could only be a success if SDC Creations convinced jewelers to sign up for the program. So, to entice jewelers, an assortment of B2B marketing materials were created, including magazine ads, emails, and web banners. A publicity article was also written for INSTORE magazine.
