Sales Sheet Design
Role
Art Director
Graphic Designer
Copywriter & Copy Editor
Challenge
Create sales sheets for jewelry collections. First, establish unique branding for each jewelry collection, including a logo, tagline, collection story, and visual identity. Next, design price sheets (not displayed) and complementary marketing materials available upon collection purchase, including a hero shot, a full-page magazine ad, web banners, social media posts, and a B2C email.