Social Media Design
Social Media Collections
Role
Graphic Designer
Content Creator
Challenge
Design social media posts for new jewelry collections that can be packaged and provided to jewelers who buy into the collections. These assets match the branded campaign established in my sales sheet designs.
Monthly Social Media Calendar
Role
Art Director
Graphic Designer
Copywriter & Copy Editor
Project Coordinator
Content Creator
Challenge
Every month, collaboratively create a comprehensive social media content calendar for SDC Creations and their customers.
Process
As the social media lead, I create each design theme, choose featured products, and create content for significant features. Next, the social media team preps the remaining post visuals and writes their captions and hashtags, putting all assets in a calendar. I then edit and approve the calendar. Finally, my team schedules the posts and sends the content calendars to SDC’s customers.
Special Feature Social Media Posts
Role
Graphic Designer
Content Creator
Challenge
Design more intricate social media posts for the monthly calendar when featuring holidays or top trending jewelry. These posts are intended to stand out from the more basic daily product posts to influence higher click rates.
